Enabling The Wrong Behaviors
Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks.
Danielle has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.
Danielle knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.
Danielle is dedicated to help grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. When not in the office, she spends time with her husband and three children and enjoys hiking, snowboarding, reading and fine wines.
Here’s a glimpse of what you’ll learn:
How Danielle started The New Flat Rate in her father’s garage
How entrepreneurial guilt at time off manifests in leaders and CEOs
Why Danielle views not delegating certain things as enabling complacent behaviors
Martin’s advice surround the four cardinal rules of leadership
What Danielle’s parents instilled in her and what she hopes to instill in her children
How to carve out and retain important family time
What Martin’s immediate ‘no’ is
What “stagecoach leadership” means and how it can be used in your business
What Danielle hopes her immediate ‘no’ will be in 2022
In this episode….
Danielle Putnam is no stranger to the home service industry or big business and she puts all that earned knowledge to work as President of The New Flat Rate. She started TNFR quite literally in her father’s garage. She grew up in the family business of contracting before leaving for 11 years. She returned with solid training in business work environments and she credits that time with founding a solid peer aspect to her relationship with her father, respect that served both well in working together.
From a young age Danielle learned to hone her entrepreneurial spirit; she got a job cleaning for a neighbor at age 12 so she could buy her own clothes, a move encouraged by her mother. Now with her tech company, The New Flat Rate, she provides the sales platform needed to increase cash flow for small businesses in the heating, air, electrical and plumbing home services industries. TNFR is rolling out beta for chimneys and launched an indoor air quality app last year. But Danielle is looking to learn more about leadership and wants to lean in to saying no to distracting opportunities so she can focus on enabling employees with challenges and zeroing in on what her business truly needs to grow.
In this episode of What CEOs Talk About, host Martin Hunter and Danielle Putnam explore all the ways in which saying yes to too many things, such a necessary attribute in the starting years of business, must evolve into saying no to more things once the business is stable. They discuss how they keep devoted family time in balance while leading busy work lives and Danielle shares her recent gains in the art of saying ‘no’ for the right reasons.
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