How To Be Ready To Powerfully Lead Through Change You Did Not Ask For

Esther Weinberg Headshot.jpg

Esther Weinberg is a business growth accelerator that equips executives in high-growth media and technology industries to create game-changing breakthroughs, increase profitability in declining markets and create successful and sustainable “portable” virtual cultures with executives, leaders and teams.

As Founder & Chief Leadership Development Officer of The Ready Zone, Esther is a respected thought-leader with first-hand experience. She moves leaders through change with proven systems to create big pivots, big impact and big returns. With over 20-years experience, her innovative strategies have assisted clients to grow, scale and thrive during the worst and best of times including Netflix, NBCUniversal, Microsoft, ESPN, WarnerMedia, Warner Bros., CNN, DreamWorks Animation, Discovery Communications, Adobe, Disney, IMAX, National Geographic, and Nickelodeon.

Here’s a glimpse of what you’ll learn:

  • Esther’s secret musical talent

  • What work Esther did for Disney and what that showed her

  • How The Ready Zone was founded

  • What ZPIs are and why they matter

  • What the fight for skill-based employees means

  • How the mindset of “fixing” employees inhibits growth

  • How to separate your intentions from your actions and align them

  • What Esther’s “Five As” of preparing for difficult conversations are

  • Why relationships are always more important than performance

In this episode….

Esther Weinberg was born and raised in Brooklyn, New York, a heritage she is very proud of, like most New Yorkers. She is a graduate of New York University and came up, after university, in the marketing and PR side of business, working in magazines and publishing before transitioning to PR for an agency doing entertainment work. It was after working in Uganda that she had an “a-ha moment” about what all people in any business really want: human dignity. People from all walks of life in a vast array of company settings told her essentially the same thing using different terms and language for it. And from that discovery The Ready Zone was born.

Esther founded the concept of ZPIs (Zone Performance Indicators) and six foundational strategies that assist corporations in working through change. She wrote a book on the subject called Better Leaders. Better People. Better Results. 6 Eye-Opening Strategies to Thrive Through Change You Didn’t Ask For. As a renowned speaker, she is articulate about exactly how these ideas work and discusses them with clarity and encouraging candor.

In this episode of What CEOs Talk About, host Martin Hunter and Esther Weinberg discuss the lessons and revelations they both had during separate times in Africa, how COVID forced many companies into reorganizations they hadn’t planned for, why relationships with people are more valuable than people’s performance, and strategies for approaching difficult conversations. 

Resources mentioned in this episode:

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Business As A Spiritual Journey