Own Your Potential
Josephine Kwan is the Founder and CEO of Flow 2 Freedom Apparel. Josephine’s passion is to empower people to explore every opportunity by pushing through all uncertainties to unleash their potential. It's the reason she created Flow 2 Freedom Apparel and why she loves working with entrepreneurs at Spring Activator. Whether to ensure fair opportunities to participate by breaking down barriers for women and girls in sports or helping new immigrants successfully adapt their businesses in North America, it's watching others achieve their potential that drives her.
Josephine’s mission is to change the perception of periods through menstrual education and our line of patent-pending, eco-friendly leakproof activewear by providing tangible solutions to give women and girls the peace of mind and confidence to own their potential. Focus on the game and never let your period dictate what you can and cannot do.
Here’s a glimpse of what you’ll learn:
How Josephine Kwan’s love of sports, business, and desire to leave a legacy combined to create Flow 2 Freedom
The truth about the distinct lack of menstruation education
How fear shapes what we will and won’t talk about in society
Why ‘own your potential’ fits as the tagline for Flow 2 Freedom and the title of this episode
Statistics on how many period-havers suffer from heavy periods and their isolation despite how common it is
The pervasive negative popular media casts on periods and period products
How dads and male coaches can help break the taboo and keep girls and young menstruators in sport
Why Martin believes in giving these topics space on his platform
Josephine’s advice on how to treat and track periods and symptoms holistically
In this episode…
Josephine Kwan was born and raised in Vancouver, BC, and graduated with a degree in kinesiology from her hometown. She worked as a strength and conditioning coach, spent thirteen years in the commercial real estate industry, and though she was doing well, she felt something was missing. She wanted to contribute to society. And that’s when she drew on her personal history of heavy periods to develop the sports menstruation apparel line Flow 2 Freedom.
Josephine struggled through her formative years with a heavy period and little to no education about her cycles from any source. She had been humiliated by a volleyball coach openly shaming her for needing to leave the court during a game, so she chooses to devote her efforts to ensuring young menstruators stay in sports and have education and support surrounding them.
In this episode of What CEOs Talk About, host Martin Hunter and Josephine Kwan talk about the taboo surrounding the topic of menstruation and how to combat that innate fear. Martin shares his views on the importance of inclusion and Josephine details physiological realities for women and menstruators, how education and nutrition can help combat period symptoms, and why regarding periods holistically and without shame will benefit everyone.
Resources mentioned in this episode:
Contact email: info@urgeo.com
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