Reputation: Do You Have One? And How To Build One.
Twenty-five years ago, Holly Carinci founded a personal publicity firm specializing in advising actors. She worked alongside Seth MacFarlane, William Shatner, Leonardo DiCaprio, and many others during that time.
Ms. Carinci’s strength has always been getting behind a client’s vision and bringing in brilliant people to help them succeed.
When the pandemic arrived, it triggered a re-think in her approach to life and business. She chose to pivot, to do something with more meaning. Holly decided to focus on working with senior executives in areas such as technology, business, medicine, and societal causes.
On November 1st, 2022, Holly launched HwP PR Inc., a leadership communications team comprised of top-ranked experts across North America from establishments such as Bloomberg, Disney, PWC, and more.
Here’s a glimpse of what you’ll learn:
What pushed Holly Carinci to switch from actor to publicist.
The show she first realized success with
What Holly got William Shatner to host (for his first hosting event)
Why Holly’s switch from acting to PR opened her up to a different mindset
What her current firm does
How she trains the people coming to work in her firm
The process Holly uses to help clients build a reputation
Holly’s perspective on being a boutique company
In this episode…
Holly Carinci began her PR career not in PR at all, but in acting. It was while pursuing acting jobs and competing for LA-based jobs as a Canadian that she realized she needed someone representing her, making her name known. So she pivoted from acting to publicity and began offering the PR services she had needed as an actor.
Despite wonderful success in Hollywood, Holly realized she wanted to do work with a little more meaning and had been recognizing, in the last few years, how CEOs were attracting a lot of hate. So when the film industry largely closed up for COVID, Holly explains that she pivoted again and began doing PR for CEOs. She has a new firm and shares exactly what it’s about with Martin.
In this episode of What CEOs Talk About, host Martin Hunter and guest Holly Carinci discuss the large pivots in Holly’s career, what forms a reputation and how to bolster it, the types of things CEOs need to publicly address, and how Holly ensures her firm has experts in every aspect of PR to address anything a client may need. Holly has great insight into seeing a need and filling it by making a change, and how to really focus on what is important to employees and clients.
Resources mentioned in this episode:
Contact email: info@urgeo.com
Sponsors For This Episode:
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