I’m Just Here For The Drinks

In this episode of What CEOs Talk About, host Martin Hunter and guest Sother Teague discuss how bartenders are concierges of their neighborhoods, the emotional connection people seek with experiences and purchases, the importance of ambiance, and how attention to these things create value flow in bars. Sother explains how some of the bitters he created came to be, how social media assists his business, and why he wrote his books. This episode dives into all the best that bars have to offer and shines a light on the pure creativity behind cocktails on offer.