In this episode of What CEOs Talk About, host Martin Hunter talks with Tim and Su-Mari about their close partnerships both in life and business and how they actively disregard failure in favor of viewing things as being prepared to learn on a daily basis. They share how they pass this lesson on to their children as well. Su-Mari explains the importance of knowing your why in business and Tim talks about innovation and creativity, all factors that led them to iLOLA and their current success.

In this episode of What CEOs Talk About, host Martin Hunter and Tim Hill dive deep into innovation, how it’s cultivated, and why it’s so necessary. They explore not only Tim’s passion for tea but how he draws inspiration and motivation from business structures as varied as the military and architecture to considering how climate change will impact tea in the future. Tim and Martin discuss pricing for innovation and how to view redoing ideas for better potential in an episode full of insight.