In this episode of What CEOs Talk About, host Martin Hunter and Tim Hill dive deep into innovation, how it’s cultivated, and why it’s so necessary. They explore not only Tim’s passion for tea but how he draws inspiration and motivation from business structures as varied as the military and architecture to considering how climate change will impact tea in the future. Tim and Martin discuss pricing for innovation and how to view redoing ideas for better potential in an episode full of insight.

In this episode of What CEOs Talk About, host Martin Hunter dives into the origin story of Matthew McCormick’s lighting design business, how and why he made the leap out into his own studio, and the valuable lessons he learned following the slower path he took. Martin and Matthew discuss the art of collaboration, the necessity of creative time, and how to work with the best in any business.