In this episode of What CEOs Talk About, host Martin Hunter and guest Igor Gasanov break down exactly what BOND does in the world of insurance and how they are customer-focused. Igor explains the nuances of the insurance world and how it operates. He chose the show’s title because his company is a small differently-thinking little business in a world of corporate giants. But he is proving that putting customers first and having an inclusive, supportive place for employees to work does make all the difference.

In this episode of What CEOs Talk About, host Martin Hunter and guest Nicholas Longano break down what respecting customers looks like, from asking permission to gather their information to presenting ads into their game in a non-disruptive or reward-driven manner. Nicholas shares the impetus behind Scuti and how they work to offer customers choice and he draws on examples gleaned from organizations throughout his career. Martin introduces the question of whether a company is transactional or transformational and he and Nicholas discuss being a David company among Goliaths, finding the right team members, and why leaders need the ability to iterate and bend.