In this episode of What CEOs Talk About, host Martin Hunter and José Azpiri discuss what Martin terms the “flow” of how José built his company from the ground up. José explains how he treats his customers, how each one matters individually, and how he works to make a memorable experience for each customer through special details. He and Martin explore what it means to have a dream and how to put in the patient and steady work to achieve it. José understands how to capitalize on opportunity and lean into personal strengths as well as the value of generous interactions with insightful people.

In this episode of What CEOs Talk About, host Martin Hunter discusses exactly where the spirit of business comes from with Ryan Shortill. They share stories of family history, explore the practical benefits that setting quotas and hosting retreats will have on your business, and discuss the wealth of positivity that giving back brings you. Martin learns a new definition of happiness from Ryan and discovers two books Ryan advises everyone to read.