In this episode of What CEOs Talk About, host Martin Hunter and guest Nicholas Longano break down what respecting customers looks like, from asking permission to gather their information to presenting ads into their game in a non-disruptive or reward-driven manner. Nicholas shares the impetus behind Scuti and how they work to offer customers choice and he draws on examples gleaned from organizations throughout his career. Martin introduces the question of whether a company is transactional or transformational and he and Nicholas discuss being a David company among Goliaths, finding the right team members, and why leaders need the ability to iterate and bend.

In this episode of What CEOs Talk About, host Martin Hunter and Celeste Berke Knisely discuss why CEOs need to be approachable and view people as their most valuable asset. Celeste shares impressive statistics about the effectiveness of LinkedIn for business leads and breaks down exactly how to use it to your organization’s greatest advantage.