You Do You

Celeste Berke Knisely, a B2B Consultant, Growth Strategist, and Trainer, is a natural collaborator and partner to executives who easily pinpoints gaps in strategy, and creates road maps to implement plans and achieve targets. She is passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste and her team have a two-fold focus; consulting with high-performing teams to create robust employee advocacy and social selling programs and coaching Executives to tap into the digital landscape to scale their business. She is known in many circles as a LinkedIn Expert and prides herself on her ability to power network.

Celeste has over nineteen (19) years of experience within the non-profit and for-profit arenas; holding both a B.S and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include: the Director of Sales of the Year award, 2x Manager of the Year, named 40 under 40 for the Triad Business Journal, and she holds certified sales designation from Marriot International.

In early 2020, Celeste branched out on her own to scale her own business and pursue JV partners and Fractional Projects. Celeste resides in Colorado with her husband and daughter and spends her free time with family and friends - poolside with margaritas and lots of chips and salsa.

Here’s a glimpse of what you’ll learn:

• How Celeste Berke Knisely’s family of professionals drove her competitive spirit

• What inspiration and lessons Celeste drew from her father

• How as a child Celeste was encouraged to put 3% from every paycheque away, and how Martin encourages his kids to put 10% away

• Why Celeste felt a drive to reinvent herself near age 40

• The way Celeste’s partner inspired the title of this episode

• Why people should be a CEO’s most valued asset

• What percentage of B2B leads LinkedIn drives

• What percentage of traffic to your company website LinkedIn drives

• Some specific LinkedIn tips Celeste shares  

In this episode…

Celeste Berke Knisely, a partner in consulting firm TLR Consulting Group, works with executives on boosting their visibility, primarily on the LinkedIn platform. She has nineteen years of corporate experience in executive-level sales and marketing in the hospitality industry, is frank about the hard work business requires, and is hitting her stride at age forty.

Celeste has always been driven and competitive, drawing inspiration from her MD father who, at 77 years old, just completed his last Ironman. She applies that drive to juggling motherhood and entrepreneurship, marriage and health goals, setting her sights on helping others, especially women, break the mold and advance in their marketing effectiveness.

In this episode of What CEOs Talk About, host Martin Hunter and Celeste Berke Knisely discuss why CEOs need to be approachable and view people as their most valuable asset. Celeste shares impressive statistics about the effectiveness of LinkedIn for business leads and breaks down exactly how to use it to your organization’s greatest advantage. 

Resources mentioned in this episode:

• URGEO

• Contact email: info@urgeo.com

• Martin Hunter on LinkedIn

• Celeste Berke Knisely on LinkedIn

• TLR Consulting Group

• What CEOs Talk About Episode 26 ‘Put Your Mask On First’ with Ryan Hindmarsh

• Field of Dreams

• Planes, Trains, and Automobiles

• Kalidasa, The Supreme Poet

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