In this episode of What CEOs Talk About, host Martin Hunter and guest Igor Gasanov break down exactly what BOND does in the world of insurance and how they are customer-focused. Igor explains the nuances of the insurance world and how it operates. He chose the show’s title because his company is a small differently-thinking little business in a world of corporate giants. But he is proving that putting customers first and having an inclusive, supportive place for employees to work does make all the difference.

In this episode of What CEOs Talk About, host Martin Hunter and guest Nicholas Longano break down what respecting customers looks like, from asking permission to gather their information to presenting ads into their game in a non-disruptive or reward-driven manner. Nicholas shares the impetus behind Scuti and how they work to offer customers choice and he draws on examples gleaned from organizations throughout his career. Martin introduces the question of whether a company is transactional or transformational and he and Nicholas discuss being a David company among Goliaths, finding the right team members, and why leaders need the ability to iterate and bend.

In this episode of What CEOs Talk About, host Martin Hunter and Dylan Jones talk about the vital business ingredient of employee value and growth, why marketing should be sustained in some form during a recession, how to approach fiscal savings measures, supply chain issue preparation, and the through-line of cash flow management in this episode. Dylan imparts logical, sound advice on how to work towards recession-proofing your business today.

In this episode of What CEOs Talk About, host Martin Hunter and Celeste Berke Knisely discuss why CEOs need to be approachable and view people as their most valuable asset. Celeste shares impressive statistics about the effectiveness of LinkedIn for business leads and breaks down exactly how to use it to your organization’s greatest advantage.

In this episode of What CEOs Talk About, host Martin Hunter and Kevin Tighe discuss the details of how Kevin funded Beachly Brands and why he felt strongly about putting his own money in after the experience of losing other people’s money with his earlier companies. They break down Kevin’s choice of investors, his mindset on sustainable growth, and what he sees in his company’s future. This episode gives invaluable insight into a seasoned entrepreneur’s path to success.